Ekin's CV

Summary

M.Sc. data analyst experienced with marketing/growth analytics, customer insights. Ekin brings together digital marketing domain knowledge, statistics, data analytics and a business acumen.

Technical Skills

Python, SQL, Tableau, Looker, Google BigQuery, Statistics, Machine Learning, Google Search Console, Google Analytics, SEO, CRM, Figma (design)

Projects

Customer Segmentation (Python): Segments customers using k-means and recency-frequency-monetary (RFM).
Campaign Analytics (SQL): Calculates summary statistics and growth KPIs.
User Analytics Dashboard (Tableau) Builds a sleek, interactive Tableau dashboard.
Information Diffusion on Twitter (Python): Compares computational models, constructs social network graphs.
↳ Visit my GitHub profile for full list of projects and code repositories.

Work Experience

Marketing Specialist (Working Student) | ZAUBAR | 2022 - 2024

Monitored website traffic, conversion rates, search impressions, and social media engagement.
Launched email campaigns, ran A/B tests to optimize open rate of subject lines, click-through-rate of content.
Developed a 10 page SaaS marketing website with 200+ CMS entries with 100 SEO score on Pagespeed.
Plotted customer journey, identified marketing touchpoints.
Organized 5 Apple Vision Pro Community Events with a total of 300+ attendees, set up a booth at AWE USA.

Research Intern | Max-Planck Institute for Human Development | 2023 - 2024

Applied computational models to 𝕏 (Twitter) data, used OpenAI API for NLP, constructed social network graphs.
Deployed machine learning algorithms (t-SNE, k-means, PCA) in Python on real-time user feedback.

Education

M.Sc. Cognitive Neuroscience | Freie Universität Berlin | 2021 - 2024 | GPA: 1.3 (best grade: 1.0)

Published Altered States Database as the second author in Nature scientific data.
Courses: Neurocognitive Methods and Data Analysis, Probabilistic and Statistical Modeling

B.A. Psychology | Bogazici University | 2016 - 2021 | GPA: 1.1 (best grade: 1.0)

Courses: Data Collection, Experimental Design, Research Methods, Statistics for Social Sciences

Soft Skills

Presentation Skills: Expertly delivers engaging presentations. crafts clear and concise reports.
Business Impact Driven: Sets and monitors KPIs and benchmarks results for better business decision-making.
Stakeholder Management: Collaborates with cross-functional teams, ensures alignment and manages expectations.

Certificates

Professional Data Analyst by DataCamp: Python, SQL
Google Cloud Data Analytics Certificate: Fundamental cloud concepts, BigQuery, Looker
Google Analytics Certification: Google Analytics 4 (GA4), Google Tag Manager (GTM)
↳ See my LinkedIn for credential IDs and full list of certifications.

Hobbies

Bachata: Social dancer, performer and instructor for 70+ beginner dancers.
Personal finance: Keen interest in investing, stocks, and Web3 for 4+ years.
Yoga: Practices regularly to enhance physical and mental well-being.

Ekin Derdiyok